I’ve got so much to share I’m back again!!! Hello all!
So – Anthropologie! Think our South African store “Poetry” – and then take it to another level completely. I have read so much about Anthropologie, and trawled their website so often – this was an absolute MUST on my list of places to see. I was not disappointed. I visited the store at the 3rd Street Promenade in Santa Monica, and the store at The Grove in LA itself. Both stores were beautiful – similar but different. I think one of the dream jobs to add to my “list” is the merchandiser/store display person in an Anthropologie store.
Obviously the seasons are changing in the north and they are moving in Fall – the shops were full of jewel colours, somewhat subdued lighting, with a woodland (hand made faux mushrooms that blew me away!!) theme running throughout. The shop floors are either concrete or wood, and the walls rough concrete, with various finishes (paint, wallpaper, artwork). Exposed industrial ceilings are the perfect addition. The homeware displays use large wooden furniture pieces, with displays looking almost like they would in a home. The quilts and textiles (obviously sourced from all over the globe) were stunning, and such luxurious towels in the most scrumptious colours – mustards, teals, navy. The blue/white floral wall was so eye-catching.
And the ceramics – bowls, measuring cups that I would use as beautiful display items, ceramic rolling pins, jugs, monogrammed mugs….. enough to completely overwhelm you if you had to choose just one. (Un)fortunately I didn’t buy anything breakable – but I don’t think I would have been able to choose in any case. I did get a few dishcloths, yummy soaps, a calendar, monogrammed notecards and notebooks (yes – stationery again!!).
I will admit to not spending too much time looking at the clothes – but they were absolutely beautiful, and so refreshing to see items that have a more unique feel about them, not really conforming to “commercial” trends, and yet still on trend in a luxurious kind of way. One of the reasons for this was that the clothes, while gorgeous and absolutely worth their prices, were very expensive (in rand terms). The cheapest items I could find were about R800 plus. (There was this one dove grey leather handbag that had my name on it – but I walked away…..)
And the “cherry on top” for me was the “shopping” experience itself – shopping baskets are those deep woven baskets that hang over your shoulder, your purchases are wrapped in soft brownish tissue paper (think the old sewing-pattern paper), and the shopping bags are thick, plain cream paper bags with cream ribbon (with a thin red thread) handles. In small type near the top of the bag it simply states ANTHROPOLOGIE. Stunning!!!
So all I can say is if you ever walk past an Anthropologie store in the US, or in Europe (yes – they have quite a few dotted around there too!!) – stop, turn, go in!!!! Do not hesitate!!
I’ll be back next week with more to share. Have a lovely weekend!